Dive into comfort with our revolutionary U-Shape technology, seamlessly integrated into our shorts since 2015. This innovative 2-in-1 lining system marries the casual ease of shorts with the snug comfort of built-in briefs, crafted from...

Step into the future of comfort and style with our groundbreaking Molded Technology. Tailored for those who refuse to compromise on either, this collection represents the pinnacle of underwear innovation. Seamless Design, Supreme Comfort Dive...

Step into the future of men’s sexywear with our RingUp technology. A perfect marriage of functionality and flair, this innovation is set to revolutionise your wardrobe with unmatched comfort, support, and undeniable style. Introducing RingUp:...

  Revolutionising your wardrobe since 2006, our PushUp technology has set a new standard in our underwear and sexywear collections. Known for its ability to boost both your silhouette and confidence, this feature is a...

PackUp Technology isn't just padding; it's a confidence booster neatly stitched into your favourite Addicted swimwear and underwear. Whether you’re hitting the pool or just chilling at home, this ingenious removable feature subtly enhances your...

Your browser does not support the video tag. Let love go a little mad. Love Me Loco is a deliciously messy kind of charm, wild in the best way and impossible to ignore. Give in...

Your browser does not support the video tag. Some obsessions can’t be tamed. Fixation is where desire lingers, tension builds, and every glance pulls you deeper.

Your browser does not support the video tag. Confidence looks good on you. Every flex, every glance, every move — effortless. When you’ve got it, you don’t need to say a word.

Your browser does not support the video tag. Bright, bold, and impossible to ignore. Blaze lights up every room, sparks flying with every move, and leaves a trail you won’t forget.