Enhanced Comfort with U-Shape

Enhanced Comfort with U-Shape

Dive into comfort with our revolutionary U-Shape technology, seamlessly integrated into our shorts since 2015. This innovative 2-in-1 lining system marries the casual ease of shorts with the snug comfort of built-in briefs, crafted from...
Revolutionise Your Comfort with Molded

Revolutionise Your Comfort with Molded

Step into the future of comfort and style with our groundbreaking Molded Technology. Tailored for those who refuse to compromise on either, this collection represents the pinnacle of underwear innovation. Seamless Design, Supreme Comfort Dive...
Experience the Ultimate Lift with RingUp

Experience the Ultimate Lift with RingUp

Step into the future of men’s sexywear with our RingUp technology. A perfect marriage of functionality and flair, this innovation is set to revolutionise your wardrobe with unmatched comfort, support, and undeniable style. Introducing RingUp:...
Elevate Your Essentials with PushUp

Elevate Your Essentials with PushUp

  Revolutionising your wardrobe since 2006, our PushUp technology has set a new standard in our underwear and sexywear collections. Known for its ability to boost both your silhouette and confidence, this feature is a...
Discover PackUp Technology

Discover PackUp Technology

PackUp Technology isn't just padding; it's a confidence booster neatly stitched into your favourite Addicted swimwear and underwear. Whether you’re hitting the pool or just chilling at home, this ingenious removable feature subtly enhances your...
Love Me Loco

Love Me Loco

Your browser does not support the video tag. Let love go a little mad. Love Me Loco is a deliciously messy kind of charm, wild in the best way and impossible to ignore. Give in...
Fixation

Fixation

Your browser does not support the video tag. Some obsessions can’t be tamed. Fixation is where desire lingers, tension builds, and every glance pulls you deeper.
Fleek Flexin'

Fleek Flexin'

Your browser does not support the video tag. Confidence looks good on you. Every flex, every glance, every move — effortless. When you’ve got it, you don’t need to say a word.
Blaze

Blaze

Your browser does not support the video tag. Bright, bold, and impossible to ignore. Blaze lights up every room, sparks flying with every move, and leaves a trail you won’t forget.