About us

Welcome to Addicted UK—The Official UK Online Store. Your go-to for all things Addicted in the UK. Enjoy dedicated customer service and delivery for our UK customers.

Addicted was born in 2009 in the heart of Barcelona, Spain, with a clear mission: to redefine men's fashion with underwear that seamlessly blends style, support, and comfort. 

Our approach is simple: we understand the diverse lifestyles of our community and design garments that reflect your unique personality. Combining fresh ideas with a distinctive brand identity, we create underwear and swimwear that resonate with modern men.

Quality is the cornerstone of everything we do. We meticulously select soft and durable materials to ensure that our garments not only look great but also feel comfortable for all-day wear. Crafted with precision and care in our production facilities, each piece upholds the highest standards of craftsmanship.

Over a decade later, we've expanded our range to include swimwear and outerwear, enriching the moments you share with us.

Sustainability is at the core of everything we do. From using eco-friendly materials to employing ethical production methods, we're committed to minimizing our environmental impact.

But our journey doesn't end there. We're dedicated to pushing the boundaries of innovation, creating products that inspire and resonate with our community's evolving needs.

At Addicted, we're more than just a brand. We're here to be a part of your most intimate moments, providing comfort and style that you can rely on.